Login Page

I felt Asos’s login page was very basic and offered no information on sales or advertised new clothing collections, so I added both those things in my design. I also tweaked the navigation bar so the user has all necessary information right where they need it.

Home Page

When looking at Asos’s current homepage I noticed they don’t recommend much brands or offer a user a chance to discover new clothes they might like. So I focused the homepage design around introducing brands and special deals to the user as a way for them discover potential new purchases.

Product Page

I didn’t change to much about the product page I just focused on making the UI more simpler for the user to interact with, so I made a visual color picker so users could see what the product would look in another color rather than just imagine it. I also made a large “Similar Items” section to push users to buy items that go with what they are looking at currently on the product page.

Checkout Page

For the checkout page I focused on making the users experience as simple and easy as possible. I made sure to display all important information the user would need in a clear as simple way that anyone could use.